Out With Type A and Type B . . . In With Type E!

tom-gegax-michael-levinWhile writing The Big Book of Small Business with Tires Plus founder Tom Gegax, I challenged myself to come up with a fun, descriptive way to describe enlightened business leaders. Then it hit me—instead of Type A or Type B, enlightened leaders were Type E! Here’s how we described them in the book:

big-book-of-small-business-coverSeat-of-the-pantsers typically come in two types: Type A, dictator, hard-driving, self-centered, gets results but leaves a trail of human debris; or, Type B, doormat, passive, people pleaser, tolerates less productivity. Enlightened leaders—let’s call them Type E—produce uncommon, sustainable results through firm, but caring, leadership coupled with “best practices.” Type E leaders are ever alert and nurturing. They leverage intellectual, physical, emotional, and spiritual well-being to deepen connections and inspire achievement.

The good news is, Type E leadership is contagious. The more you act like an enlightened entrepreneur, the more likely you are to infect employees with the Type E bug. Symptoms include decisive movements, a sparkle in the eye, a spring in the step. Enlightened entrepreneurs realize they’re at the service of their employees. That means that personnel development ranks up there with locking up the store at night. When people sense you’ve got their best interests at heart they’ll rise to the occasion, if only to justify your confidence in them. Novelist Hermann Hesse illustrated the service-leadership connection in Journey to the East, in which a humble servant in a mystical organization is revealed to be the group’s wise and exalted leader.

Type E characteristics extend beyond the business world, of course. Type E is a good way to describe anyone who is striving to live a spiritual life. You are caring, compassionate and kind. You value intimate emotional connections. You take great satisfaction in serving and inspiring others. You work and live at a leisurely pace, accepting whatever comes your way with humility, gratitude and grace. As a Type E person, you are not only Enlightened, you are Exemplary, Exceptional, Energized, Exhilarated and Extraordinary!

Click here to see all my posts featuring Tom Gegax.


Through God’s Eyes: Finding Peace and Purpose in a Troubled World, is a road map for living a more peaceful, beautiful life. It’s the one book that explains how dozens of spiritual principles interact, how to weave them together into a cohesive worldview, and how to practically apply this spiritual wisdom to daily life.

Who will benefit from reading Through God’s Eyes?
Anyone who is on a spiritual path, or wants to start one.
Anyone who loves life, or wants to learn how to.
Anyone who is happy, or wants to be happier.

Click here to order your copy of Through God’s Eyes from GodsEyesAmazon.com.
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Click on the link below to download a FREE 28-page chapter!

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Here is a two-minute video introduction to Through God’s Eyes.

Like to learn more about Through God’s Eyes? Here is a free 44-page PDF sampler from the book that includes:

• an overview of the book
• the complete table of contents
• the Foreword by Caroline Myss
• my Introduction
• chapter excerpts
• a sample end-of-chapter story
• endorsements from authors and thought leaders

Just click on the link below to download your free PDF sampler!

Schedule a Mastery Mentoring phone session with Phil to learn how to apply principles of spiritual living more effortlessly and effectively. Priced affordably! Click here to e-mail Phil for details.


Phil’s eBook, The Logic of Living a Spiritual Life: Supporting a Life of Faith Through Logic and Reason, is now available for 99 cents.

Order it at GodIsLogical.com.

In this eBook, you’ll find answers to questions like:
• What is the cornerstone of a spiritual life, and why?
• What is the secret to liberating yourself from other people’s judgments and expectations?
• How do you reconcile the “free will vs. Divine Will” conundrum?
• Why is there an exception to “Everything happens for a reason”?

Those who worship logic instead of God are only half right. Not only is it logical to believe in God and to live a faith-based life, the existence of a loving, benevolent God that governs all creation is perhaps the only systematic worldview that explains every aspect of life.

SiSe_fullcover_final.inddPhil is also the author of Sixty Seconds: One Moment Changes Everything, a collection of 45 inspiring, life-changing stories from prominent authors and thought leaders he interviewed. The roster of storytellers includes Wayne Dyer, Deepak Chopra, Neale Donald Walsch, Caroline Myss, Larry Dossey, Rachel Naomi Remen, Bernie Siegel, Dean Ornish, and Christiane Northrup. Sixty Seconds has been translated into four languages: Italian, German, Spanish, and Portuguese. Reading this book is like spending a few minutes face to face with each of the contributors and listening to their personal stories.

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Learn more by visiting the official Sixty Seconds website.

Here is a three-minute video introduction to Sixty Seconds.

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4 Responses to “Out With Type A and Type B . . . In With Type E!”

  1. Sibyl Says:

    This is so true what you say about Type E people. It is interesting to look at people and business owners and analyze how many Type E characteristics they have and then to see that there is a direct correlation with the level of success they have achieved.

  2. Phil Bolsta Says:

    Well said, Sibyl. And the people who need to understand that the most are the least likely to see the correlation.

  3. Google & Enlightened Leadership…The Secret to Success « alternaview Says:

    […] came across a great blog by Phil Bolsta and a book on the topic of enlightened leadership.  You can check it out HERE.  In the book, “The Big Book of Small Business” these type of leaders are described as Type […]

  4. Phil Bolsta Says:

    Thanks for the mention, Sibyl!

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