Becky Sturm: Sinking Is Not an Option

Becky Sturm

As William Arthur Ward noted, “Adversity causes some men to break; others to break records.” Like hundreds of thousands of others, Becky Sturm’s career was bodyslammed by the recession. But she not only got up off the mat, she fought back. I love never-say-die stories like this, in which an entrepreneur does whatever it takes to reinvent herself. Bravo, Becky!

During an interview with Becky, she told me her story:

Getting a loan to improve the cash flow of StormSister Spatique, my three-year-old St. Paul boutique, should have been a slam dunk. I had borrowed $20,000 from Cherokee Bank two years earlier and paid it back in eleven months. So when my banker called and told me my loan request had been denied, I laughed and said, “You must be looking at the wrong application.” He said he wasn’t, and that my income-to-debt ratio was too low. I tried three more financial institutions and got three more thumbs down. I was in shock. I had always just walked into a bank and walked out with a check. I was in my forties, owned a home, wasn’t behind on credit card payments, had never defaulted on a personal or professional loan, and I couldn’t get a loan to save my soul? None of it made any sense.

Within a few days, I made a life-changing decision. After spending twenty-six years in the salon and spa industry and selling everyone else’s products, I decided it was time to design and sell my own product. Having spent so many years in that industry, I understand beauty products and ingredients. One product I carried was pretty cool but I thought it could have multiple purposes, so I contacted the manufacturer and asked if I could design my own version of it. They were glad to help me. I named my new plant-based product “Shhh” because it has three uses: shampoo, shower and shave. All ingredients are natural and sustainable, and it’s designed and manufactured locally.

Even though I felt that something was working very hard to point me in a new direction, closing my boutique in October 2010 was horrible. When I finally said the words out loud, I broke down. But instead of staying frustrated and angry, I knew I had to pay attention to the opportunities that were trying to present themselves. I was in sink or swim mode and sinking was not an option.


Click here to visit StormSister Spatique, Becky’s online beauty shop.







ABOUT PHIL BOLSTA

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If you feel more stressed than blessed . . . if you have more confusion than clarity about how to live your beliefs . . . if you long to live a richer, happier, more meaningful life . . . you will find a wealth of insight and guidance in Through God’s Eyes: Finding Peace and Purpose in a Troubled World.

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For an inscribed copy, click here to e-mail Phil for information.

Click here to visit the Through God’s Eyes website.

Click on the link below to download a FREE 28-page chapter!
SEE EVERY MOMENT AS A GIFT

Click here to read endorsements from authors and thought leaders.

Click here to read unsolicited testimonials from readers.

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Here is a two-minute video introduction to Through God’s Eyes.




Like to learn more about Through God’s Eyes? Here is a free 44-page PDF sampler from the book that includes:

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sixty-seconds-coverPhil is also the author of Sixty Seconds: One Moment Changes Everything, a collection of 45 inspiring, life-changing stories from prominent authors and thought leaders he interviewed. The roster of storytellers includes Wayne Dyer, Deepak Chopra, Neale Donald Walsch, Caroline Myss, Larry Dossey, Rachel Naomi Remen, Bernie Siegel, Dean Ornish, and Christiane Northrup. Sixty Seconds has been translated into four languages: Italian, German, Spanish, and Portuguese. Reading this book is like spending a few minutes face to face with each of the contributors and listening to their personal stories.

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2 Responses to “Becky Sturm: Sinking Is Not an Option”

  1. Serena Says:

    Great story!

  2. Phil Bolsta Says:

    Glad you liked it, Serena!

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